Wordshops.

Bookings for the next Wordshop, held in Auckland, will open soon.

What’s in a Wordshop?

How to Interview

Discover tips and tricks to get the most from your case study, from a former journalist.

You’ll learn:

  • How to listen like a journalist

  • What questions to ask, and how - not just a timeline of events, but the challenging, interesting and uncomfortable

  • Guiding the conversation

  • Unearthing colour

  • Navigating emotionally-charged interviews

Donor Appeals: The Art of Storytelling

Non-profits are built on telling stories. Yet writing them is a specialised skill. Using practical examples, you’ll explore how to craft powerful fundraising appeals that connect with donors and compel them to act.

You’ll learn:

  • What makes a good story and how to choose a case study

  • Proven writing techniques, style and flow

  • Best practice

  • How to write clear, concise calls-to-action

  • The Johnson Box and post script

  • Personalisation to lift response rates

  • Crafting inserts

  • The difference between rational and emotional

  • How to write different waves

  • Matched giving campaigns, including language differences, case studies and calls-to-action

  • Acquisition campaigns and how to write them, inserts, case studies and calls-to-action

The Role of A.I.

Expand your understanding of A.I. in the fundraising space, and the balance between saving time and resources with moral and ethical considerations.

You’ll learn:

  • Ethical considerations when using A.I. to craft donor appeals

  • Transparency and accountability

  • Limitations and pitfalls

  • How, and if, you can use it effectively, to your advantage

E-Appeals

Learn effective digital writing techniques to build e-appeals with impact.

You’ll learn:

  • Industry benchmarks and best practice

  • Donor behaviour online

  • How to craft subject lines that work

  • Digital writing techniques and how e-appeals differ to print

  • How to measure success

Limited Spaces

Limited Spaces

Elevate your fundraising copy - and your confidence.

Join Justine, a storyteller and creative wordsmith with nearly 20 years of experience, for one fun, practical and insightful day of learning.

You’ll get a bound workbook to keep full of notes, templates and tools that you’ll use again, and again. Plus, morning tea (of course).

  • Non-profits of any size will benefit. Particularly useful for staff tasked with writing fundraising content and donor appeals, with limited or no copywriting experience.

  • Just your lovely self! And a pen to take notes. You'll get a beautiful bound workbook to keep filled with everything we learn.

  • Morning tea and coffee will be provided, with gluten-free and dairy-free options. BYO lunch, or feel free to grab a bite at some of the nearby cafes.

  • Not just yet! Online Wordshops will be offered in future. Watch this space.

✺ FAQs ✺